11.01.2016

Suitable for herbivores and carnivores

Due to their impressive color and shape variety, cichlids are among the most popular aquarium fish. Special food such as the novelties Cichlid Green XL and Cichlid Red XL by sera are required for keeping the colorful exotic animals lastingly healthy.[more]


11.01.2016

Good expertise ensures healthy fish

Keeping fish healthy in sales setups is important in the pet trade. The sera specialists have decades of knowledge in the diagnosis and treatment of fish diseases. The manufacturer held a practical seminar in their own training center so retailers could benefit from the competent knowledge.[more]


11.01.2016

sera and VDA train veterinarians for the first time

sera has an excellent competence from which the trade benefits in may ways. Best examples: The seminars in the company’s own VDA/DGHT Expertise Center West. In addition to the well proven offerings for specialized retailers the specialists recently held the first seminar especially for veterinarians in cooperation with the Association of German Verband Deutscher Vereine für Aquarien- und Terrarienkunde (VDA). [more]


30.10.2015

Available from now on: sera Calendar 2016

May the new year come: the popular sera calendar for 2016 is available from now on. Impressive pictures will take you on a journey through the fascinating world of aquarium, terrarium and pond care. Useful advice for application and maintenance provide a special service.[more]


30.10.2015

Ecological from bottom to lid

Packages protect our goods, preserve their quality and inform about the product. But their production may consume resources and burden the environment. Aquarium, terrarium and pond specialist sera therefore developed new, ecologically advantageous packaging solutions for their food range.[more]


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sera guide booklets

Browse our extensive guide booklets. From the first steps via correct feeding up to health related topics ...

sera guide booklets