Suitable for herbivores and carnivores

Due to their impressive color and shape variety, cichlids are among the most popular aquarium fish. Special food such as the novelties Cichlid Green XL and Cichlid Red XL by sera are required for keeping the colorful exotic animals lastingly healthy. [more]

Why pets are good for people

Pets make happy. They support health. This is the result of a current, representative survey by the polling institute Forsa commissioned by the 'Initiative Zukunft Heimtier' (Initiative Future Pets). Nine out of ten people asked are convinced that... [more]

For little researchers and nature explorers

"Mom, dad, I would so much like a pet." All parents will eventually hear this phrase. But the apartment is often too small for cats and dogs, or the landlord does not allow it. Aquariums with ornamental fish are a popular alternative. Children can... [more]

A piece of nature in the living room

Spectacular landscapes with impressive rock formations and colorful tropical vegetation. Those who wish to experience dream-like natural sceneries closely do not have to travel half the world. Aquascapes transfer the magic of exotic holiday... [more]

LEDs as a replacement for fluorescent tubes

LED lamps are a modern and energy saving alternative to common fluorescent tubes. The new sera LED X-Change Tubes allow presenting the colorful aquatic underwater world impressively, flexibly and energy efficient. [more]

Marine water

Marine water

sera glass cleaner

08845 -INT- sera-glass-cleaner

The glass cleaner with stainless steel blade allows for easy cleaning. Furthermore, the grip shape of the handle are rather flat and allow scraping off the algae in an acute angle. [more]

sera: pollutant free sea salts

Improved blend

Marine aquariums are sensitive ecosystems. The colorful organisms have high requirements concerning their environment. sera provides fish enthusiasts with their sea salts for preparing marine water, sera marin salt and sera marin reef salt. The new, entirely synthetic and therefore pollutant free blend convinces fully. [more]

sera marin stream pump SPM 8000

31112 sera-stroemungspumpe-spm-8000 dusf

Energy saving stream pump for marine aquariums larger than 100 liters (26 US gal.). The robust sera marin stream pump SPM 8000 is an efficient stream pump that delivers 8,000 liters (2,113 US gal.) of water per hour. [more]

sera marin Biotop LED Cube 130

31099 sera-marin-biotop-led-cube-130 diep

Energy saving lighting with 50 % less consumption and 33 % higher light yield! The new sera marin Biotop LED Cube 130 will include a 12 Volt two color LED lighting. The 12 white and 6 blue separately switchable LED chips impress by a considerably longer lifetime compared to conventional lamps. The LED chips are connected via a simple push-in contact, and are very easy to replace. [more]

sera marin salt & sera marin reef salt

05440 sera-marin-salt 3900g dusf

sera marin salt and sera marin reef salt are blends of the salts, minerals and trace elements present in marine water. They are used for preparing optimal marine water for fish and reef aquariums. [more]



Fit into spring

When spring arrives, the pond awakens from hibernation: Koi show up at the surface, dragonflies fly through the air and the plants develop their colors. But before you can start into the new pond season it is important to remove the traces of winter. This ins no problem with the correct advice and high quality maintenance products, for instance by... [more]

Specialist for unspoiled pond joy

07226 -INT- sera-pond-crystal-500-ml TOP

Spending the warm summer months at the own pond is a great pleasure for pond keepers. This mood is spoiled, however, if floating algae spread and the water turns greenish. sera pond crystal allows not only removing the annoying algae, but visibility and water quality in the pond also improve considerably. [more]

Everything alright in the pond

Advice for algae removal

It is summer! During this season, the pond particularly invites to rest. When the water sparkles in the sun and the fish are lively, it unfolds its full beauty. But not only the plants are thriving, but also the algae. Directed combat with optimally balanced products, for instance by sera, ensures clear water immediately. [more]

How to prepare your pond for winter

sera Herbst Massnahmen3

Pond keepers should become active when days become sorter and nature covers trees and shrubs in autumn colors. This ensures your fish and plants pass winter healthily. Some maintenance and efforts will prevent nasty surprises in the forthcoming spring. This is how you can protect your pond and fish against uncomfortable winter weather conditions... [more]

Райский садовый пруд без водорослей

Ухоженный оазис

Наконец пришла весна: Солнце блестит на поверхности воды, рыба величественно скользит, вокруг жужжат насекомые. Все растет и расцветает, растительный мир возвращается к жизни – к сожалению и водоросли тоже. Вместе с наборами sera pond алговек (sera pond algovec kits) 1 и 2 ваш пруд снова станет водным раем, так как они устраняют водоросли и... [more]



Combat mites and ticks successfully

New: sera med Professional Ophionol

sera sera med Professional Ophionol

Quick help is required in case the cared-for reptile is infected by mites or ticks. sera provides it with the new sera med Professional Ophionol. The dosage and application of the over-the-counter veterinary treatment for reptiles precisely matches the requirements of the animals to be treated. The quality manufacturer thus adds another high... [more]

Individual and effective treatment against reptile diseases

Unique range of treatments for reptiles

sera med reptil Professional

Reptile lovers recognize immediately when their animal feels sick – be it loss of appetite or unusual breathing sounds. sera has developed a unique range of reptile treatments for treating against different parasites. [more]

A terrarium in the living room


In Germany, the trend towards exotic animals has strongly increased. Terrarium care becomes more and more popular also in families. The extravagant colors, elegant movements and the unusual body shape trigger this fascination. However, let us not forget the terrarium itself. It gives every living room an unusual appeal. [more]

Appropriate aquaterrarium


Everybody who wants to keep terrapins, crabs and crayfish that remain small according to their requirements now can use a new aquaterrarium by sera. The sera reptil aqua biotop complete system is equipped with all technical devices required for immediate operation: this simplifies the first steps into a fascinating hobby especially for beginners. [more]

Exotic living environments for fascinating animals


Bamboo garden, rainforest or desert – terrarium care brings many fascinating living environments and animal species into your home. With the sera reptil terra biotop, sera provides the suitable terrarium for keeping smaller reptile and amphibian species easily. [more]


sera guide booklets

Browse our extensive guide booklets. From the first steps via correct feeding up to health related topics ...

sera guide booklets