Everything alright in the pond

It is summer! During this season, the pond particularly invites to rest. When the water sparkles in the sun and the fish are lively, it unfolds its full beauty. But not only the plants are thriving, but also the algae. Directed combat with optimally balanced products, for instance by sera, ensures clear water immediately.[more]


How to prepare your pond for winter

Pond keepers should become active when days become sorter and nature covers trees and shrubs in autumn colors. This ensures your fish and plants pass winter healthily. Some maintenance and efforts will prevent nasty surprises in the forthcoming spring. This is how you can protect your pond and fish against uncomfortable winter weather conditions ...[more]


sera supports "Fördergemeinschaft Leben mit Heimtieren (FLH) e.V."

Establishing aquarium and terrarium care as interesting hobbies for everybody has been a top goal of sera for a long time. The quality manufacturer therefore supports the efforts on FLH e.V., a German association committed to supporting life with pets. [more]


sera VIVO and calendar

Aquarium, terrarium and pond keepers can now find the new issue of sera VIVO in the trade. Helpful advice and exciting stories about the hobby ensure joyful reading. Now also available: the sera calendar 2014 with exclusive pictures of extraordinary creatures. [more]


Convenient assistance for aquarium maintenance

Aquarium enthusiasts prefer clever details and are aware of quality. Convenient accessories for aquarium maintenance are therefore important. Four new products by the sera specialists now provide proper assistance and thus make the hobby even more pleasant.[more]


sera guide booklets

Browse our extensive guide booklets. From the first steps via correct feeding up to health related topics ...

sera guide booklets