sera supports "Fördergemeinschaft Leben mit Heimtieren (FLH) e.V."

Establishing aquarium and terrarium care as interesting hobbies for everybody has been a top goal of sera for a long time. The quality manufacturer therefore supports the efforts on FLH e.V., a German association committed to supporting life with pets. [more]


sera VIVO and calendar

Aquarium, terrarium and pond keepers can now find the new issue of sera VIVO in the trade. Helpful advice and exciting stories about the hobby ensure joyful reading. Now also available: the sera calendar 2014 with exclusive pictures of extraordinary creatures. [more]


sera supports project for species conservation in Vietnam

The Cologne Zoo fights for conserving endangered Vietnamese amphibian species in various breeding programs. The aquarium, pond and terrarium specialist sera supports this project since 2007 and so contributes to conserving species that are in danger of becoming extinct. [more]


sera is committed for pet keeping

Supported by the German umbrella association for pet keepers (DVTH), sera campaigns for keeping pets in private households also in the future. Some animal protection organizations demand, in co-operation with the German Social Democratic Party and the Green Party, that “exotic animals” must not be kept. [more]


New service for retail partners

Optically attractive shelf labels sera offers a new free service for supporting their retailers optimally: Printing shelf labels. These are designed optically attractive, they contain all important information for enc customers and can protect against cease and desist letters. [more]

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sera guide booklets

Browse our extensive guide booklets. From the first steps via correct feeding up to health related topics ...

sera guide booklets