From now on, they will run regularly, the cameras in the sera studio sized about 120 m2: Two firm 4k studio cameras and a mobile 4k unit for recording product and topical videos. There are additional live streams for seminars and trainings, image mixer, wireless microphones, mixer, absorbers, lighting technology – the list of required technologies was long and planning was accordingly extensive.
Besides newest and ideally matching technology it was also necessary to set up the studio modern and varied also optically. Contents can be presented live and interactive on a 55 inch display. At the same time, a lounge for relaxed talk where interesting topics can be talked about and discussed with varying guests was created along with the moderation area for product presentations and application videos.
Moderator Olli Helker has been working for sera since 2020. Besides his function as inside account manager he will now also moderate panel discussions, prepare topics expertly and present products. Olli has been an enthusiastic aquarist for several decades. He is on expeditions worldwide and holds lectures about various aquarium related topics all over Germany. He mainly focuses on breeding and species preservation and regularly elates his audience with travel lectures. He already became well renowned among aquarists by doing so. "We are very glad that Olli takes over as new moderator for our videos. Being a real expert with decades of experience who likes to share his knowledge with others and is also available for more detailed discussions about aquarium care, he is the perfect candidate for it", says Simon Gierlings, sales and marketing manager.
Both planning and construction of the video studio as well as the video production was and will be done by sera employees. From the electrical installation up to painting work, the property management is responsible. Dominik Casper, marketing employee, provides ideas and plans the studio. Due to his training as media designer for imaging and sound as well as many years of experience as a production manager and producer for product and advertising films he provides extensive and various theoretical but also practical knowledge. He is responsible for all processes of this project ranging from the concept via image design up to cutting the films.
Construction work is now finished and video production can start. Project manager Dominik Casper is happy to be able to start soon: "I had the feeling of charging an open door from the beginning. Support from all departments was great. It simply feels great to see how a sketch on a paper sheet turns into reality piece by piece. Together with Olli we will now implement our numerous ideas for product and topical videos as well as panel discussions, and are glad to be able to enter dialog with the aquarium care community." The videos will be available on the sera YouTube channel in the future.