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and of course also the specialized pet trade who confirms we are on the right way by means of these awards. Both for our innovative aquarium concepts as well as for our "Nature" food to which by now our entire tropic aqua food range has been switched over", says Cora Laudien. "Innovation and sustainability have always been very important for sera. It makes us very happy that we received award from...

year company history, but also look forward into the future. A timeline shows which milestones the company achieved on its way to becoming one of the leading suppliers of food, care and technical products for aquarium, terrarium and pond care. Then the twelve most beautiful calendar pictures from the previous decades are following, some of which one or the other long-term sera aficionado will...

The last snow has molten, icy temperatures are over, and the sun shines for a longer time. It is spring and it is time for all pondkeepers to prepare their oasis for the summer season. The following t

permanent circulation, a brook supplies  the pond with sufficient amounts of oxygen, filters pollutants from the water and creates perfect living conditions for flora and fauna.An optimal brook requires a pump. It keeps the water circulation going and ensures that the idyllic flowing water does not become a dreary tristes trickle. The powerful PP pond pump by sera is, for instance,...

Two new online guides about systematic aquarium and pond care from now on provide support in maintaining optimal water conditions. Besides exciting background information, each guide contains 16 pages with useful advice for a successfull hobby.

The contents of the guides are divided into the different application ranges. These steps are, for instance, 'Water care', 'Optimize water parameters' and...

bio nitrivec.

sera filter biostart is very economic: 5 ml are sufficient for as much as 200 liters of aquarium water!

Of course sera also thought of the pond keepers: The pond version of this important biological water conditioner is named “sera pond filter biostart”!

Waiting is over: the sera calendar for 2019 is available from now on. The images again come from the sera Facebook aficionados and show the variety of aquarium, terrarium and pond care. “From aficionados for aficionados” was the motto of the calendar event 2019, which again impressively showed how many great and enthusiastic hobby photographers are among the sera aficionados. A summary of the...

Impressive landscapes and worlds of animals as wall calendar 2017 - available in the stores as of now. Internationally well-known photographers have restaged the fascinating world of aquarium, garden pond and terrarium brilliantly. The high-quality pictures of fascinating animals and their environments invite to amazement and inspiration. Useful information concerning the sera quality products and...

dosing the food appropriately and thus will see when their fish have eaten enough and also whether they like the taste and if it is good for them. Furthermore, they will become feeding professionals over time – which fish prefers which food, and what do shrimps eat?

High quality food is, for instance, available from sera. The little aquarium beginners and their parents can be sure the food...

free-swimming crustaceans. The treatment is finished after only 24 hours. Repeating the treatment after 3 weeks is recommended as to combat parasites that have hatched in the meantime.

Very convenient for pond keepers: No water change – which always considerably efforts, in particular with large setups – is required after the application!

c feeder presented only last year has got a little brother, the sera XS-Feeder. However, it is not actually little. The big food container holds 150 ml (5 fl.oz.) of granulated food, and thus is also ideal when being absent for a longer time and for bigger aquariums. The food amount is set by an adjustor in six fine steps. Accordingly, the automatic feeder is equally suited for small or loosely...

weekend in New York, including flight and 2 overnight stays for 2 people, worth € 1,500.- per weekend400 x product voucher: for sera products, each worth € 20.-4000 x polo shirt: convenient for aquarium, pond or terrarium maintenance

How you can win:

Download this participation couponPrint, cut out, and affix to a postcardSend to sera GmbH, Postfach 1466, 52518 Heinsberg, Germany

Anyone who...

companies wants to present the pet industry appropriately and raise interest in pet keeping. The background lies in the quite negative media coverage that ignores the many positive aspects of aquarium and pond care. This, among others, includes valuable contributions of pet keeping to human life, for instance by enriching everyday life or creating awareness for nature in children and young people....

temperature and food must be considered.

It is, for instance, important that both climbing possibilities and caves are present. Leopard Geckos do well at a temperature of 25 to 30 °C at daytime and about 20 °C at night. In winter, however, the tetrapods hibernate at a lowered temperature in the range of 12 to 15 °C. The daytime humidity should be between 40 and 60 percent. Concerning food,...

well as their keepers. It is therefore important that the water parameters are correct, that the correct food is ubeing used and that the technical aquarium equipment matches the individual requirements of the animals. Quality manufacturer sera provides an extensive range of high quality care, food and technical products.

unsuitable or low-quality additives such as soybean meal. The fish will thrive splendidly because they like the food from environmentally friendly obtained ingredients so much. In manufacturing, the special processing and the high grinding rate also contributes to this: sera animal food, such as vipan, is easily digestible and can be utilized by fish at an 80 % rate. This means the fish will stay...

11: "Measures for keeping fish in sale tanks healthy"October 23 - 25, 2018: Expertise trainings and exams § 11 of the German Animal Protection Act for aquarium (fresh and marine water) and pond careNovember 21, 2018: 4th seminar for veterinarian

In every year, sera organizes and holds several seminars and trainings for employees in the pet trade. The long-term lecturer and seminar...

With the seminar, the organizer aims at resident veterinarians who co-operate with stores within the specialized pet trade and wish to engage more deeply in the care and and diagnostics of aquarium and pond fish, as well as official veterinarians who control specialized pet stores. It is intended to enhance the co-operation between the specialized pet trade and veterinarians this way, and to make...

and at the same time also can be used for optimization in running systems. It can be combined with already present siporax products such as siporax Professional, siporax mini Professional and siporax pond Professional, and enhances pollutants breakdown there as well by providing carbon. The biopolymer spheres can be broken down biologically. They are utilized by the bacteria without remainders....

dissolved humic substances which are foreign materials but essential for aquatic animals. Dr. Christine Schleicher, who has her own veterinarian practice with a focus on Koi, explained how to set up ponds appropriate for Koi. The last lecture part of the event was ushered in by Dr. Helmut Wedekind, director of the Institute for Fishery in Starnberg with the lecture topic "Snakehead fish...

photovoltaic system.

The conversion of the car pool is only one of many steps for improving the ecological footprint. Besides continuous optimization of the production processes, the ingredients for food production are also important. Carefully selected ingredients from responsible sources form the basis for sustainable products. Of course free from dyes and preservatives.

without an internal tunnel or pore structure. Bacteria can thus settle only on the outside. Higher filter material requirements are the consequence.

It is particularly convenient that aquarists and pond keepers can immediately start biological pollutant breakdown due to the sera filter biostart sold in combination. The included purification bacteria are simply poured onto the filter medium and...

peaceful fish that do not have high requirements to the water quality. The same applies for Bronze Corydoras. They are sociable bottom fish that, however, require a small area with sand for taking up their food. When buying them, please make by all means sure that the fish show no disease symptoms such as swollen eyes or small white spots.

Now the new pet must get into the children’s room without...

ensures good water quality and this minimizes maintenance efforts considerably.

Special highlight: sera filter biostart for activating the filter, sera aquatan for water conditioning and the shrimp food granulate sera shrimps natural are also included with the kit for free.

sera Biotop Nano LED Cube 16

water changes of 15 to 30 %. Tap water is conditioned with sera aquatan in a water container. Afterwards, the conditioned water is poured into the aquarium, and the breakdown of organic matter - such as food and plant remainders or fish waste - is activated with sera bio nitrivec. sera toxivec is added to the aquarium water for removing high pollutant levels within shortest time – for instance a...