sera with a new design
At the 38th Interzoo, which took place in Nuremberg from May 7 to 10, 2024, sera presented its new brand identity with a fresh and modern design at a booth of around 180 m². From the company logo to each product packaging – everything has been modified in line with the new design. Having already started delivering the pond range in March, a selection of the aquarium and terrarium range was also presented for the first time in Nuremberg.
Useful tools for aquarium care
Many new but also optimized products have been added to the completely revised category “Cleaning and care”. The Gravel Cleaner Round and Edge are now transparent, and the hose is now longer, with a length of two meters. At the same time, the Gravel Cleaner Nano is a new, particularly compact cleaner. The Suction Starter – a hand pump which allows for easy siphoning of aquarium water – has also been added to the range.
Other new products in the cleaning and care range include the Sponge Hard and Sponge Soft, the Cleaning Glove, the Brush Set and the Tube Brush. Our Scrapers are currently being reworked. The development of new products in the category “Cleaning and care” is progressing rapidly, so that further innovations can be expected this year.
More stones, more wood!
The range of natural aquarium decorations has also been expanded and optimized. From now on, the substrate will be divided into the categories “Substrate”, “Fine” and “Coarse”. While sand mixes for decorative purposes can be found under “Fine”, the category “Coarse” includes all coarse ornamental gravel types from a grain size of approx. 2 mm. “Substrate” includes the flore Depot substrate.
Rock Black Lava and Rock Gray Pebble have been added to the wide range of hardscapes. Drift Wood has also been added to the decoration range. Due to their size and, in part, massive shape, they perfectly add to the existing range of the more delicate Scaper Roots and somewhat smaller Scaper Woods.
Virtual tour of the exhibition booth
sera Managing Director Maximilian Deharde and Claus Frenken, Sales Manager for the USA, FR, NL, BE and CZ, present the booth and the new products in detail in the following video:
Maximilian Deharde concludes: “Looking back at Interzoo, we can say that it was very successful. We were very impressed by both the number of visitors to our booth and by the direct feedback and quality of the discussions. Interzoo was the perfect platform for us to present our new design to the public. We are pleased with the very positive feedback, and it encourages us to continue in this direction. We would like to thank all our visitors and the event organizers and are looking forward to the Interzoo 2026.”