Now available – the sera calendar 2024

The purchase of the calendar supports wildlife conservation projects worldwide for the first time.

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Addition to the aquarium range

Two new covers for the Scaper Cubes and the AquaTanks complete the sera aquarium concept

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sera wins again

For the fourth time in a row, sera wins the vote for "pet product of the year" and is awarded by the specialist trade.

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sera X-Edge – New internal filter in three sizes

Easy-to-clean, powerful corner filters with Swim-stop, Shrimp protection and many other well considered features for aquariums between 50 and 300 liters (13 – 79 US gal.)
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sera received award for the third time in a row

The "pet product of the year 2021/2022" in the aquarium category is:
sera siporax Nitrate-minus Professional.

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sera siporax pond protect Professional

sera siporax pond protect Professional is the newest pond filter medium within the siporax family by sera.

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sera X-Feeder

The newest generation automatic feeder for granules and flake food. Entirely without additional aeration.

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Innovation in the herbal water conditioner range

Two plant based water conditioners are the newest findings of the sera research team. They add to the already existing products of the Phyto med range: sera Phyto med Mycozid und sera Phyto med Catappa.

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sera AquaTanks

Three new design aquariums complete the aquarium concept and provide more than 1,500 additional possibilities for individualization.

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Good things
made even better:
sera pond UVC–55X

With the pond UVC-55X, sera presents the consistent further development of the previous UV-C system.

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sera at the Heinsberg Corporate Challenge for the first time

On September 8, the sera team participated in the Heinsberg Corporate Challenge for the first time, where about 500 runners took part this year. sera…

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sera donates a fully equipped aquarium to local kindergarten

During the flood disaster in July 2021, the AWO kindergarten in Geilenkirchen was flooded and a large part of the facilities were damaged. The…

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sera online laboratory – our free service for your aquarium

You can quickly and easily evaluate the water parameters of your aquarium in the sera online laboratory. We will give you advice on how to improve the water quality if required.


Our product range

Freshwater aquarium


Marine aquarium




Visit our extensive guides about aquariums, ponds or terrariums. We provide support from the first steps via the correct feeding up to health questions – online or as a download ..

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sera is a medium sized company from North Rhine-Westphalia. The range of sera products covers a wide selection for aquariums, ponds and terrariums. Apart of the fish foods, treatments and filter media sera offers technical products and those for water care. As manufacturer of more than 2000 articles for aquariums, ponds and terrariums sera has everything for species specific care and pet keeping demands. Ornamental fish, shrimps and reptiles but also aquatic plants can be kept successfully with sera products.

Keeping aquariums, ponds or terrariums is a highly diverse and interesting hobby. sera’s main philosophy is to keep things non complicated allowing users to concentrate on the side of enjoyment pet keeping has to offer.

Every hobby has its challenge but also problems here and there. Clever solutions are sought for such situations. The sera research team has developed a lot of such solutions during the last decades: Starting from species specific foods, shrimp foods, foods for reptiles to water conditioners reducing the stress impacts in aquatic inhabitants during the procedure of water changes. Highly efficient treatments help rapidly against infections; unique filtration media siporax generates superb water parameters.

sera – worldwide in specialized trade

The company sera has its headquarter in Heinsberg/North Rhine-Westphalia. This position in central Europe offers logistic advantages and as consequence advantages for the environment, too. sera has several own branches and partners for distribution. Through them sera products from Germany are available in 80 countries worldwide.

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