sera provides a broad range of products for freshwater aquariums.
Here you will find
Here you will find healthy and particularly easily digestible fish food for your freshwater fish.
The new aquarium care system by sera solves all problems in freshwater aquariums with just one product per step.
sera provides numerous technical products for freshwater aquariums.
sera provides a broad range of products for marine aquariums.
Here you will find food for the inhabitants of marine aquariums that match the various feeding habits particularly well.
Good water quality is particularly important in marine aquariums. Here you will find the suitable products for creating optimal water parameters.
sera provides numerous technical products for marine aquariums.
sera provides a broad range of products for ponds.
Be it professional Koi food, food for goldfish or special food for Sterlets - sera pond food optimally matches the feeding habits of each pond inhabitant and at the same time support their immune system. Here you will find the correct food for healthy pond fish ...
Systemic pond care. sera systematizes pond care according to frequently occurring problem situations. Here you will find the right products for systematically ensuring optimal water quality in your pond.
sera provides numerous technical products for ponds.
sera provides a broad range of terrarium products.
Here you will find appropriate staple and additional food for terrarium inhabitants that match the various feeding habits optimally.
In this area you will find care products for reptiles and small animals.
sera provides numerous technical products for terrariums and aqua-terrariums.
As of: April 05, 2018
sera takes protecting your personal data very seriously. Our data processing is oriented only to collect, process or use only personal data required for a reasonable and economic usage of our offer. In the following, you will find out when data are stored while using our Internet service and how we use them.
Phone: +49 2452 91 26 0
You will also reach our data security official under the above address and phone number.
In this data protection declaration, users will receive information about the kind, the extent and the purpose of collecting and using their data, which are collected and used by the responsible party.
We took technical and organizational measures that ensure the data protection regulations are observed. Our offers are in particular subject to the regulations of the European General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG) and the Tele-media Act (TMG).
Visits to our web site
Information is automatically collected by us or the web space provider with every access to this offer. This information, also called server log files, are of a general nature and do not allow for any conclusions regarding your person.
Collected data include:
Without these data it would sometimes technically not be possible to deliver and present the contents of the web site. Insofar, collecting the data is by all means necessary. We furthermore use the anonymous information for statistical purposes. They help us optimize the offers and technology. We also reserve the right to ourselves to check the log files afterwards if there is a suspicion of illegal use of our offer.
The legal basis for data processing is Article 6 Paragraph 1 S. 1 lit. f GDPR. Our legitimate interest arises from the above mentioned data collection purposes.
Personal data will be collected if you register on our web site for using personalized services. This includes the name, the address as well as the phone number and the e-mail address as contact and communication data.
Login allows access to services and contents that are available only for registered users. If required, logged-in users have at any time the possibility to change or delete the data provided in the course of registration. Upon request, we will of course inform you, which personal data are collected and stored. Furthermore, we will correct or delete the data upon request, provided there is no conflict with legal storage duty requirements. Please use the aforementioned contact data in this data protection declaration for questions or your claim for correction or deletion of the data.
Your voluntary, revocable agreement according to Article 6 Paragraph 1 S. 1 lit. a, 7 GDPR is the legal basis for processing the data.
If you sign up for our newsletter, we will use the data entered by you exclusively for this purpose or for informing you about circumstances relevant for this service or the registration. We will not forward these data to third parties.
Receiving the newsletter requires a valid e-mail address. The IP address from which you sign up for the newsletter and the date on which you order the newsletter will also be stored. These data serve as proof for us in case of abuse if a different e-mail address is registered for the newsletter. According to legal requirements, we are working with the so-called “double opt-in” method for additionally making sure an e-mail address is not abusively entered into our distribution list by third parties. In the course of this method, ordering the newsletter, sending the confirmation e-mail and receipt of the registration conformation are journalized.
You have at any time the possibility to revoke your agreement for storing the data, your e-mail address and their usage for the newsletter mailing. We will make a link for revocation available for you in every newsletter and on the web site. You also have the possibility to tell us your revocation request via the contact possibilities mentioned in this document.
If you contact us via the online form or by e-mail, we will store the information provided by you for being able to answer your request and place possible follow-up questions. Your voluntary, revocable agreement according to Article 6 Paragraph 1 S. 1 lit. a, 7 GDPR is the legal basis for processing the data.
From time to time, you will have the opportunity to participate in prize games on our web or Facebook site. If you participate in the Facebook prize game, be it by uploading pictures, liking pictures, sharing pictures or sharing your participation, we will store the data submitted by you in this context exclusively for this purpose. These data are not forwarded to third parties by us nor connected to personal data without your agreement.
Participation in a prize game requires a valid e-mail address. The Facebook user name as well as date and time of participation will also be stored.
You have at any time the possibility to revoke your agreement for storing the data, your e-mail address and their usage for the prize game. We will make a link for revocation available for you with every prize game and on the web site. You also have the possibility to tell us your revocation request via the contact possibilities mentioned in this document.
Our offer sometimes includes contents, services and performances of other providers. These are, for instance, maps made available by Google Maps, videos from YouTube as well as images and pictures from other web sites. Submitting the IP address is by all means necessary for accessing and presenting these data in the browser of the user. The providers (called “third party providers” in the following) will thus note the IP address of the corresponding user.
Even though we are trying to use exclusively third party providers which require the IP address only for being able to supply contents, we do not have any influence on whether the IP address is possibly stored. In this case, this process serves for statistical purposes, among others. In case we know the IP address is being stored we will inform our users about this.
This web site uses so-called cookies. These are text files stored on your computer by the server. They contain information about the browser, the IP address, the operating system and the internet connection. These data will not be forwarded to third parties nor connected to personal data by us without your agreement.
Cookies mainly fulfill two purposes. They help us making navigation through our offer easier, and they allow for correct presentation of the web site. They are not being used for introducing viruses or staring applications.
Article 6 Paragraph 1 S. 1 lit. f GDPR is the legal basis for processing the data.
Our legitimate interest arises from the previously mentioned purposes of data collection.
You have the possibility to access our offer also without cookies. The corresponding settings in the browser must be changed to do so. Please use the help function of your browser for information about how cookies are being de-activated. However, we point out that possibly some functions of this web site may possibly be adversely affected and usage convenience is reduced. The sites www.aboutads.info/choices/ (USA) and www.youronlinechoices.com/uk/your-ad-choices/ (Europe) allow you to administrate online advertisement cookies.
We use Google Analytics, a web analytics service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (https://www.google.de/intl/de/about/). Pseudonymized usage profiles are created and cookies are used for this purpose. The information about your usage of our website created by the cookie, in particular:
are transmitted to a Google server in the USA and stored there. The information is used for evaluating web site usage, for compiling reports about the web site activities and for providing further services connected to web site usage and internet usage for market research purposes and the optimized presentation of these internet sites. This information will possibly be transmitted to third parties if this is legally required or if third parties process these data on demand. In no case, your IP address will be connected to other data by Google. The IP addresses are anonymized, an allocation is therefore not possible (IP masking).
You can avoid installation of the cookies by according settings in the browser software. In this case, possibly not all functions of this web site can be fully used.
Furthermore, you can avoid collection of the data created by the cookie and connected to your usage of the website (including your IP address) as well as processing these data by Google by downloading and installing a browser add-on
Aa an alternative to the browser add-on, in particular with browsers on mobile terminals, you can avoid collection by Google Analytics by clicking this link:
An opt-out cookie will be placed that prevents future collection of your data when visiting this web site. The opt-out cookie is valid only in this browser and only for our web site, and is stored on your terminal. If you delete the cookies in this browser, you will have to place the opt-out cookie again.
You will find further information about data protection in connection with Google Analytics in, for instance, the Google Analytics help (https://support.google.com/analytics/answer/6004245?hl=de).
We will store your data as long as required for fulfilling our contractual and pre-contractual as well as our legal obligations. In particular storage of your data according to our online registration form is laid out permanently. Your data will be deleted if this is not required anymore or if you request deletion, unless this is in conflict with legal storage obligations (e.g. from trade or tax legislation; storage up to ten years) or a legitimated interest (e.g. for claim enforcement). If required, we will lock the data. It is necessary to keep the data in a lock file for control purposes for being able to consider a data lock at all time. Final deletion of locked data takes place under the same aforementioned conditions.
According Article 15 GDPR, you have the right to demand a confirmation from the responsible party whether personal data concerning you are being processed; if this is the case, you have a right on information about these personal data and on the following information:
You have the right, due to reasons arising from your special situation, to object at any time against processing personal data concerning you, which takes place due to Article 6 Paragraph 1 Letters e or f GDPR (public interest or legitimated interest of the responsible party); this also applies to profiling based on these regulations. We will then process the personal data no longer, except if we can prove compelling reasons worth protecting for processing, which outweigh your interests, rights and liberties, or if the processing serves for enforcement, exercising or defense of legal claims.
If personal data are being processed to do direct advertisement, you have the right at any time to object against the processing of personal data concerning you for the purpose of such advertisement; this also applies to profiling, if it is in connection with such direct advertisement. If you object against processing for the purpose of direct advertisement, e.g. by a message to the contact address in the footer (see link below in the footer: "Contact") or to one of the e-mail addresses on our web site, the personal data will no longer be processed for these purposes.
During your visit on our web site, we are using the so-called SSL procedure (Secure Socket Layer), depending on the encryption level your browser supports. It usually is a 256 bit encryption. If your browser does not support 256 bit encryption, we are using the so-called 128 bit v3 technology. You can tell by the closed key or lock symbol being displayed in the address bar of the browser or in the bottom status bar of your browsers whether a page of our internet presentation is being transmitted using encryption.
We take suitable technical and organizational safety precautions to protect your data against partial or complete loss, damage, destruction and against unauthorized access by third parties. We are keeping our safety precautions on the current state of technology.
We are reserving the right to changes at any time as to ensure our data protection declaration always meets the current legal requirements. This also applies in case the data protection declaration needs to be altered due to new or revised performances, such as new service performances. The new data protection declaration will then apply the next time you access our offer.